For those of you who don’t know us, we’ve been a bait company for the last 24 years. In the eighties we took the carp fishing world by storm with our revolutionary fishmeal baits. The reason… They were and still class as highly attractive baits that carp greatly benefit from and therefore eat over and over again.

Things have changed a lot since then and as Carp Fishing has progressed, so have we – adapting and advancing our products to offer distinct advantages over other baits on the market. This has ensured our ongoing success over the years.

However you use your bait – whether it’s on a mass baiting campaign or just a bit every now and then, we have perfect solutions for any requirement or scenario. For detailed info and advice, please give us a bell.

We have a vast selection of the products we stock included on this website but if you are looking for something specific that we do not have listed, please contact us for availability.

Our Staff

Camo.
Our tackle shop manager with over 50 years angling experience! Head Bailiff at Mid Kent Fisheries, and currently fishing on Conningbrook (home of the British Record in case you didn’t know). He can help with any tackle shop enquiry you have.





Tony.
Boss of Premier Baits, and has been for 25 years now! Tony spends most of his time researching & developing new baits.





Paul.
The most dedicated all round angler in the company. Paul has an impressive PB list covering most freshwater species.





Steve.
Can help with any enquiry you have - particularly for bait orders, technical bait advice, customer services & general enquiries.

Consultants

Geoff Cooper

If you live in the Norfolk area you can call Geoff to place your bait order. (For local collection only)

Call Geoff On: 07717 502340

Neil Warner

If you live in the Northamptonshire area you can call Neil to place your bait order. (For local collection only)

Call Neil On: 07966 037289

Gary Covell

Part of our Team for the 2010 World Carp Classic, Gary is an expert Carp Angler.

Stu Bud

Stu has 30 years experience, a surface caught PB of 37lb 11oz, and has caught Carp off the top in all 12 months of the year.

Stu is the most experienced surface angler we have ever heard of, and is our dedicated surface specialist & consultant. At the moment he’s hard at work helping to develop our new range of surface fishing baits.

Vodka Tel

An extreme carp angler and master entertainer! Vodka Tel is on our World Carp Classic team for 2010. Recently dragged Tony into 2nd place at the Freedom Lakes Enduro competition.

If you live in or around Essex, you can place your order with Terry (for local collection only).

Call Terry On: 07597 729345.